'Sales And Recruiting' Category
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You Lie: Sales Ethics Courtesy Of The Band Perry
Posted by Brian E. Satterlee on August 1, 2011“…You lie like the man with the slicked back hair who sold me that Ford…” To us who sell, that may sound like a bad salesman. But to the person saying this, it is an indictment of all used car salesmen. To the person listening, it might be an indictment of all salesmen. What do [...]
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Generating Leads: An Experiment In Social Media
Posted by Brian E. Satterlee on July 25, 2011I worked with a client late last year that wanted to drum up new sales because they were losing a very lucrative customer. I had a lot of ideas: I figured they could attend trade shows, approach clients directly, and attend business groups, but I really didn’t take the idea of using social media to [...]
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Customization: A Unique & Personal Opportunity for Customers and Businesses
Posted by Brian E. Satterlee on April 18, 2011Guest Post By: Scott Williams, Marketing Director, Spreadshirt Customization, more specifically co-creation, is now king on the consumer front, and companies involved in this fast-growing trend provide customizable products to their customers, like t-shirts, shoes, jewelry and even chocolate. The on-demand production model of mass customization is beneficial to both company and customer. Spreadshirt (www.spreadshirt.com) [...]
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Celebrity Meltdowns: What You Can Learn From Charlie Sheen
Posted by Brian E. Satterlee on April 14, 2011People acting crazy is not news. But people that are famous and wealthy acting seriously crazy is. People love watching this train wreck we call Charlie Sheen because it shows us that famous and wealthy people also have flaws and problems. And lately it has been “What did he say today? He is really whacked!” [...]
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Seasonality In Business
Posted by Brian E. Satterlee on December 20, 2010When you think of seasonality, you might think of hunting or fishing season. Maybe you think of the seasons of the year such as Summer, Winter, Fall, and Spring. Or maybe you think of seasons of life. But business also has seasons and there are two kinds. One kind of season has to do with [...]
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The Patience Of A Fisherman
Posted by Brian E. Satterlee on November 29, 2010I am writing this as I am about to head off on vacation to a warmer climate. By the time this posts, we will be home again. But it makes me think of vacation things like fishing, although it’ll probably be more golfing and other things in the urban area of Phoenix. Fishing is an [...]
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Are You Charlie Or Alan Harper?
Posted by Brian E. Satterlee on October 25, 2010If you watch “Two and a half men”, give me an honest answer: Who would you rather be, Charlie or Alan? Who would you rather be with? Ok, so Charlie drinks too much and sleeps around a lot, but he has a house on the beach and rarely works. Alan, on the other hand, mooches [...]
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What Is A Business Opportunity?
Posted by Brian E. Satterlee on October 18, 2010To a seeker, a business opportunity is a way to make money. To a company offering an opportunity, it is a chance to leverage somebody else’s time, talent, or money to grow the business. Often opportunities are “sold” as having a specific income or potential income, but the risk and reward belong to the seeker [...]
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It’s All About The Product
Posted by Brian E. Satterlee on September 27, 2010When you go into business, it’s all about the product. Because no matter which marketing method you use, ultimately the customer will either buy the product or not. That’s why, if you are considering multi-level marketing, you must seriously consider the desirability of the product. Would you buy the company’s product at retail? If not, [...]
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Generating Activity
Posted by Brian E. Satterlee on September 20, 2010If you are new to business, the first thing you need to know is that you can’t sell anything. You can’t. Approach your mom with a new product to sell her and she’s going to be skeptical. So how do you sell if you can’t sell? I mean because, come on, you can’t start a [...]