'Marketing Research and Strategy' Category
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Helping People You Help Yourself
Posted by Brian E. Satterlee on January 31, 2011I wanted to share with you some excerpts from emails we sent to our sales force… I thought it might be useful for everyone: How To Serve Your Customer I was thinking this week about how to personally sell or personally sponsor and I’ll tell you the way that we do it: We sincerely try [...]
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Remarriage After Divorce
Posted by Brian E. Satterlee on January 17, 2011In the blink of an eye, that which you worked so hard for can be dissolved, leaving you out in the cold. And while you may think I’m referring to a marriage between a man and a woman, this is actually a business blog, so I am referring to a business failure. I used to [...]
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Make Money By Serving Needs
Posted by Brian E. Satterlee on December 27, 2010In business, we make money by providing value to our customers. Value is actually a very wide term, which can mean something as simple as helping the person lose weight by providing them with an easy way to lose weight or it could mean the service we provide to our customers; for example, finding them [...]
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Small Changes With Big Results
Posted by Brian E. Satterlee on December 6, 2010Sometimes being a business person is similar to being a painter of paintings. It’s the smallest details that make the biggest differences. And you have to pay attention to all of those details, at least at first when you are just getting started. The customer’s perception of your company and your product are at stake… [...]
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It’s All About The Product
Posted by Brian E. Satterlee on September 27, 2010When you go into business, it’s all about the product. Because no matter which marketing method you use, ultimately the customer will either buy the product or not. That’s why, if you are considering multi-level marketing, you must seriously consider the desirability of the product. Would you buy the company’s product at retail? If not, [...]
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Marketing Blah, Blah, Blah
Posted by Brian E. Satterlee on August 2, 2010I have been working on a marketing project lately and what is the deliverable for marketing ultimately? A nice little report that details the problem the company is facing, case studies of other companies, options to pursue, and the option selected with an implementation plan. Unlike a technology project though, there really isn’t a hard [...]
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Isn’t Marketing And Sales The Same Thing?
Posted by Brian E. Satterlee on June 28, 2010Well no… marketing and sales are not really the same thing. They provide two different functions. With sales, a salesperson with technical skills attempts to sell something to somebody. Well managed companies will have a well-defined sales process so that the few variables that remain are handled by the sales person’s skill at selling. For [...]
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Learning Marketing From McDonalds
Posted by Brian E. Satterlee on June 24, 2010Here is a short video on McDonald’s marketing and applying it in today’s world. Please let me know what you think…
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Marketing 101 Video By The Small Business Administration
Posted by Brian E. Satterlee on June 17, 2010Here is a nice video on marketing by the SBA and USPS:
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What To Do About An Unhappy Customer
Posted by Brian E. Satterlee on June 14, 2010With unhappy customers, you can take the attitude that not everyone is going to be happy or you can do something about it. An unhappy customer may be just somebody trying to take advantage of you or could be the symptom of a problem, and your job is to first determine which it is. Listen [...]