'Marketing Research and Strategy' Category
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How to Create a Large Customer Base for a Small Business
Posted by Guest on February 13, 2012As any manager or business owner is aware, the most important element of business if the customer. The first thing a bank will ask you before giving you a business loan is who your customer is and the simple reason for this is that this is where your profits come from. If you do not [...]
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Has Your Email Marketing Campaign Died? 4 Easy ways to Revive It
Posted by Guest on January 16, 2012Before Facebook and Twitter, there was the e-mail. While it may be one of the older types of digital marketing platforms used, it can still pack a punch and give you the promotion you need to sell your products and/or services in the present. In fact, according to experts, email marketing is predicted to bring [...]
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How To Reach And Service Your Target Market
Posted by Brian E. Satterlee on December 12, 2011Most new businesses ignore the idea of marketing at all. “What?” you ask… “I sell and I advertise, how is that not marketing?” To me, selling and advertising are not marketing, they are activities. Marketing is more of an academic exercise. Part of what we do is to define a target market for our product [...]
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Google+: The Social Network Your Business Needs
Posted by Guest on November 21, 2011Social media is important these days, especially for businesses seeking to forge better connections with current and future customers. Given the vast number of social networking sites available, how do you know which is best for your business? Every social media outlet functions a little differently, but Google+ is definitely a service your business needs [...]
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How To Define A Market For Your New Product
Posted by Brian E. Satterlee on September 12, 2011I had written a while ago about the idea of starting a new business. First step, find or develop a product. Second step, define the market for your new product. So why and how do you define a market? Great question! You define a market to narrow your effort. Your effort could mean all kinds [...]
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5 Ideas For Finding A Product To Sell
Posted by Brian E. Satterlee on July 11, 2011If you want to go into business, having the “right” product or service to sell is a requirement. When I say the right product, I want you to know that there is no one right answer but probably thousands. Still, some will sell better and easier than others depending on several factors. For instance, if [...]
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Declare Your Independence Day
Posted by Brian E. Satterlee on July 4, 2011Happy 4th of July to those of you who live in the United States. Back 235 years our country declared its independence from England and set off on its own course, and the rest is history. How about you? Have you thought of declaring your own independence from your job? Becoming your own boss and [...]
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Marketing Lessons from Redhook Beer
Posted by Guest on June 6, 2011Being in the small business market is tough in our age of huge conglomerates that can knock anyone out of the competition by merely offering much cheaper prices for standardized products. At the same time, what many don’t understand about small businesses is that they have enormous advantages that give them an interesting edge if [...]
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Helping People You Help Yourself
Posted by Brian E. Satterlee on January 31, 2011I wanted to share with you some excerpts from emails we sent to our sales force… I thought it might be useful for everyone: How To Serve Your Customer I was thinking this week about how to personally sell or personally sponsor and I’ll tell you the way that we do it: We sincerely try [...]
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Remarriage After Divorce
Posted by Brian E. Satterlee on January 17, 2011In the blink of an eye, that which you worked so hard for can be dissolved, leaving you out in the cold. And while you may think I’m referring to a marriage between a man and a woman, this is actually a business blog, so I am referring to a business failure. I used to [...]